Move In
Project Overview
The platform offers an easy way to search all listed properties, as well as the information and tools to make informed real estate decisions.
The Challenge
Move In offers new-build buyers in New Zealand immersive VR tours and property search. The challenge was to make a large catalogue of new-build listings easy to search and compare, so buyers could save time and visualise their future home before it is built.
The Solution
I designed the search around the criteria that matter most to new-build buyers, bringing together data on previously sold homes, school zones and trending areas, so buyers can narrow down options quickly and intuitively.
Design process
Discovery
I kick-start every project with an extensive Discovery phase. I conduct in-depth research and analysis to understand the real estate market and the target audience. Through surveys, interviews, and usability tests, I gather valuable insights into user preferences, market trends, and competitor strategies. This meticulous research helps me define clear project goals, objectives, and requirements, ensuring that the solution meets the client’s specific needs.
Design
Using the insights gained during the Discovery phase, I craft detailed user personas that reflect the characteristics of the target audience. With the latest design tools and techniques, I transform concepts into tangible assets, using wireframes and prototypes to visualize the optimal user interface and interaction flow. Iterative design refinements based on user feedback ensure that every element of the design captures the essence of the real estate experience—from intuitive navigation to captivating visual aesthetics.
Delivery
In the Delivery phase, I hand off the designs to the development team and support implementation, ensuring a smooth integration of all design elements, preserving the integrity of the original vision. Through comprehensive style guides, detailed design specifications, and robust UI kits, I maintain consistency throughout the entire project.
Journey Map
Effective design requires careful structuring and organization of content to ensure user-friendly navigation. By arranging information in an intuitive manner, designers facilitate easy access for users. Categorizing and labeling content thoughtfully enables the creation of user-friendly experiences that optimize the presentation and accessibility of information.
High-fidelity wireframes
Wireframes played a critical role in the design process, enabling rapid iteration and testing of diverse layout concepts while avoiding intricate color and typography details. Through wireframing, I focused on the holistic user experience, ensuring an intuitive and user-friendly interface design.
UI / Web Application
Typography & Colors
For this project, I used a clean, modern visual system with Source Sans Pro for clarity and versatility. A balanced palette of bold accents and neutral tones creates a functional, cohesive interface that enhances usability and strengthens the overall brand identity.
Results
The redesigned platform became more intuitive, modern, and user-focused. Clear personas and improved flows streamlined key interactions, while the updated visual system enhanced readability and brand trust. Thanks to detailed UI documentation, development went smoothly, ensuring consistency across the product. The result is a clean, engaging interface that supports the client’s goals and provides a strong foundation for future growth.